{"id":4348,"date":"2020-05-28T15:05:34","date_gmt":"2020-05-28T18:05:34","guid":{"rendered":"https:\/\/domainebousquet.com\/?p=4348"},"modified":"2020-05-28T15:05:34","modified_gmt":"2020-05-28T18:05:34","slug":"boxed-wine-sales-surge-around-the-world-and-will-keep-going","status":"publish","type":"post","link":"https:\/\/domainebousquet.com\/en\/boxed-wine-sales-surge-around-the-world-and-will-keep-going\/","title":{"rendered":"Boxed Wine Sales Surge Around The World And Will Keep Going"},"content":{"rendered":"
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\"Alex<\/a><\/p>\n
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Alex Ledsom<\/a>Senior Contributor<\/span><\/span><\/div>\n
Travel<\/a><\/div>\n
I write about travel, culture, food & drink across Europe.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Red and purple cartons of \u00abBandit\u00bb wine are displayed at the Vinexpo wine and spirits fair, held in\u00a0… [+]<\/span><\/p>\n

AFP VIA GETTY IMAGES<\/small><\/figcaption><\/figure>\n

Demand for boxed wine has spiked globally during the pandemic\u2013the evidence (and improving quality) suggest boxed wine sales will continue to surge.<\/p>\n

Boxed wines have skyrocketed during lockdown<\/strong><\/p>\n

Boxed wine typically holds 3 litres or more (compared to 0.75 litres for a bottle of wine) and has been the supermarket alcoholic go-to during the COVID-19 pandemic.<\/p>\n

In the U.S.,\u00a0Insider reported<\/a>\u00a0sales increased by 53% in the week of March 7, compared with like-for-like sales a year earlier. Across the border, the Liquor Control Board of Ontario, Canada,\u00a0reported that<\/a>\u00a0boxed wines were up 77% in March 2020 versus 2019 (that\u2019s 47,000 more boxes sold in a month).<\/p>\n

In France, fuelled by the rise in\u00a0virtual ap\u00e9ros<\/a>\u00a0(virtual drinks) during lockdown,\u00a0Nielsen reported<\/a>\u00a0a 43% increase. And across the Channel, with the U.K. still under lockdown, The Mirror published an article recommending the\u00a0best boxed wines you can get delivered to your door<\/a>.<\/p>\n

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A wine tap in a box<\/p>\n<\/figcaption><\/figure>\n

Boxed wine still makes sense post-pandemic…<\/strong><\/p>\n

Eric Lanxade is sales director for Caves et Vignobles du Gers in South-West France, which produces 400,000 hectolitres of bulk wine annually. He is certain that this is an upward trend.\u00a0Quoted in Vitisphere<\/a>, he said that business won\u2019t return to usual because of the need to permanently disinfect surfaces. He thinks this \u201cwill cause a sea-change in people\u2019s spontaneity towards others and sharing a glass of wine<\/em>\u201d.<\/p>\n

Lanxade added that \u201ca bottle goes from one table to the next, from one hand to another and could be a vector of the virus<\/em>\u201d but a big box of wine would solve that problem. He also added that it would be harder to defend higher carbon footprints in transporting glass bottles under new Covid-19 measures.<\/p>\n

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Black Box Wine is served during the 2018 Mammoth Lakes Film Festival in California.<\/p>\n

GETTY IMAGES<\/small><\/figcaption><\/figure>\n

The environmental credentials are proven<\/strong><\/p>\n

Boxed wines are often seen as down market but increasing environmental considerations mean that more and more people are turning to them.\u00a0The New York Times reported<\/a>\u00a0on the lighter carbon footprint of transporting and packaging boxes compared to glass bottles.<\/p>\n

In the U.S., for example, more than 90% of wine is produced on the west coast but the majority who consume it live on the east. Each 750 millilitre bottle generates around 5.2 pounds of carbon dioxide emissions as it travels from California to a New York restaurant or store. A three-litre box generates half the emissions (per 750 millilitres).<\/p>\n

Additionally, a box preserves wine for about four weeks compared with only a day or two for a bottle.\u00a0The typical drawback cited by wine\u00a0aficionados<\/em>\u00a0is that the quality is often inferior in boxes. But that looks to be changing…<\/p>\n

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Boxed wine has a far lower carbon footprint<\/p>\n<\/figcaption><\/figure>\n

There are many new brands on the block, who only do boxes<\/strong><\/p>\n

According to Vine Pair<\/a>, boxed wine is no longer relegated to an old-fashioned white zinfandel. Brands such as\u00a0jenny and fran\u00e7ois<\/a>\u00a0and\u00a0bandit wines<\/a>, were well on their way to making boxed wines\u00a0de rigueur<\/em>\u00a0in 2020, before the pandemic hit. These are joined by brands such as\u00a0Black Box<\/a>,\u00a0Big House<\/a>,\u00a0Bota Box<\/a>\u00a0and Wine Cube (found in Target across the U.S.).<\/p>\n

In April 2020,\u00a0Natural Origins released what it claimed to be<\/a> the first boxed wine from Argentina. There are currently two, a Malbec and a Cabernet Sauvignon, with a third, a Chardonnay, to hit the market this summer\u2013all are organic, vegan and remain fresh for 30 days.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Alex LedsomSenior Contributor Travel I write about travel, culture, food & drink across Europe. Red and purple cartons of \u00abBandit\u00bb wine are displayed at the Vinexpo wine and spirits fair, held in\u00a0… [+] AFP VIA GETTY IMAGES Demand for boxed wine has spiked globally during the pandemic\u2013the evidence (and improving quality) suggest boxed wine sales […]<\/p>\n","protected":false},"author":1,"featured_media":4349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts\/4348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/comments?post=4348"}],"version-history":[{"count":0,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts\/4348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/media?parent=4348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/categories?post=4348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/tags?post=4348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}