{"id":5428,"date":"2020-07-23T17:57:02","date_gmt":"2020-07-23T20:57:02","guid":{"rendered":"https:\/\/domainebousquet.com\/?p=5428"},"modified":"2020-07-23T17:57:02","modified_gmt":"2020-07-23T20:57:02","slug":"winethropology-tuesday-july-21-2020-box-wines-tipping-point","status":"publish","type":"post","link":"https:\/\/domainebousquet.com\/en\/winethropology-tuesday-july-21-2020-box-wines-tipping-point\/","title":{"rendered":"WINETHROPOLOGY – TUESDAY, JULY 21, 2020 Box Wine’s Tipping Point?"},"content":{"rendered":"
Last week’s post on the Natural Origins Cabernet got me thinking about packaging and why this moment in time could be a tipping point for boxed wine.\u00a0 The marketplace is no stranger to boxed wine, even drinkable box wines.\u00a0 Heck, the\u00a0first box wine I reviewed<\/a>\u00a0was just over a decade ago, though the current pandemic could be accelerating what has been a slow maturation process in the boxed wine category.<\/div>\n
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Why? (Hint: It has a lot to do with grocery stores.)<\/div>\n
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  1. Fewer Stops:\u00a0<\/b>Exposure-conscious consumers have reduced the number of store visits they make in any given week.\u00a0 This has translated to less traffic at small independent wine shops, especially those slow to reach out to their customers with specific offers and curbside pickup.<\/li>\n
  2. Larger Volume\/Longer Shelf Life:\u00a0<\/b>If you’ve seen the frozen vegetable section empty since the pandemic began (as I often have), you’ll know that consumers have skewed their buying preferences towards products with a longer shelf life – again to minimize the frequency of trips.<\/li>\n
  3. Grocery Selections:\u00a0<\/b>Because there’s no skipping groceries, people are buying more non-grocery products (like beer and wine) at the supermarket where wine sales have picked up very significantly.\u00a0 In my local market grocery store wine sales are up just shy of 40%.<\/li>\n
  4. Quality and Availability:\u00a0<\/b>Box wine is, almost exclusively, the domain of grocery stores.\u00a0 But the options, like the Natural Origins, are expanding and improving dramatically.<\/li>\n
  5. Social permission:\u00a0<\/b>Just as happened during the great recession, people are modest spending.\u00a0 Back in 2007-9 it became uncool to be seen popping open overpriced bottles, creating a social stigma associated with consuming extravagantly.\u00a0 Something similar is happening today, but with hardly anyone entertaining or eating at restaurants, there’s no one looking at what you’re drinking.<\/li>\n<\/ol>\n

    All of these factors add up to what has got to be the most favorable market conditions for box wine ever.\u00a0 Is it enough to reach a tipping point towards mainstream acceptance? Only time will tell, but one distributor recently shared with me that the SKU with the largest leap in gross dollar sales was a well-known premium box wine, sales of which nearly TRIPLED from a year ago.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Last week’s post on the Natural Origins Cabernet got me thinking about packaging and why this moment in time could be a tipping point for boxed wine.\u00a0 The marketplace is no stranger to boxed wine, even drinkable box wines.\u00a0 Heck, the\u00a0first box wine I reviewed\u00a0was just over a decade ago, though the current pandemic could […]<\/p>\n","protected":false},"author":1,"featured_media":5429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts\/5428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/comments?post=5428"}],"version-history":[{"count":0,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts\/5428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/media?parent=5428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/categories?post=5428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/tags?post=5428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}