. The term was coined by Jay Westerveldemerged, who created it in response to the hotel industry\u2019s movement of encouraging guests to reuse towels to save water and help the earth. In actuality, the practice did more to help the hotels\u2019 laundry bill than it did to save water.\u00a0<\/span><\/p>\nGreenwashing has proliferated since the term was coined and has experienced an especially sharp uptick in response to consumer demand for ethical and environmental-minded business practices.<\/span><\/p>\nTelltale signs of greenwashing<\/b><\/h5>\n
There are numerous ways to identify greenwashing. Consumers who seek to buy a wide range of ethical products should be familiar with the various ways the practice typically manifests.<\/span><\/p>\nOne common method of greenwashing is for businesses to present products with hidden trade-offs. This happens when a company labels something as sustainable based on only a small percentage of attributes. For example, a beverage company might say its drink bottles are made of 75% recycled plastic but fail to mention its unsustainable characteristics \u2013 carbon emissions released, transportation method, etc.<\/span><\/p>\nAnother sign of greenwashing is vague language. A company may advertise a good as eco-friendly, ethically-made, natural, good for the earth, or perhaps most tellingly, <\/span>green. <\/span><\/i>A business that says \u201cwe\u2019ve gone green\u201d without backing it up with a bullet-point list of actions may be hoping that the consumer will take their claim at face value rather than asking for proof.<\/span><\/p>\nThe use of visuals associated with sustainability and organic products is often used in conjunction. This includes leaves, flowers, trees, sunshine, animals, or simply just the color green.<\/span><\/p>\nA company might also distract from a history of environmentally-catastrophic processes by using a celebrity spokesperson, attributing facts or awards to an organization you have never heard of, or making big claims with no proof. Worst of all, the company may lie outright.<\/span><\/p>\nGreenwashing and wine<\/b><\/h5>\n
Wine is unfortunately not immune from greenwashing. Consumers may find themselves duped into thinking a bottle of organic wine is earth-conscious due to its rise in popularity. Understanding if the wine you\u2019ve selected has been greenwashed takes education and awareness.\u00a0<\/span><\/p>\nWine can be classified as natural, organic, \u201cmade with organic grapes,\u201d biodynamic, or vegan. These labels come with varying degrees of regulation.\u00a0<\/span><\/p>\nNatural wine is the least stringent, but still requires a low-intervention approach with limited use of pesticides, sulfurs, and other chemicals.\u00a0<\/span><\/p>\nOrganic wine uses fully organic processes from start to finish. Its Earth-friendly practices include growing fruit in rich, biodynamic soil and not using any synthetic dyes, additives, or sulfites.\u00a0<\/span><\/p>\nOrganic wine must be certified to prove its authenticity. Consumers should look for the USDA certification on the label.<\/span><\/p>\nWines \u201cmade with organic grapes\u201d are produced according to the National Organic Program standards but only the grapes have to be 100% certified organic.\u00a0<\/span><\/p>\nThe big difference between organic wine and wine \u201cmade with organic grapes\u201d is the sulfite level allowed. Organic wines are not allowed to have any sulfites added and must contain less than 10 parts per million (ppm). Natural sulfites do occur in wine. Wines made with organic grapes are allowed to have sulfites added, up to 100 ppm.\u00a0<\/span><\/p>\nLike organic wine, biodynamic wine must also be certified. Biodynamic wine is a winemaking practice that uses compost, no chemicals, and holistic-inspired farming practices.\u00a0<\/span><\/p>\nVegan wine uses no animal products.<\/span><\/p>\nThe key to purchasing any type of sustainable wine \u2013 be it organic, \u201cmade with organic grapes,\u201d vegan, biodynamic, or natural \u2013 is to look at the label for certification, not the advertising.\u00a0<\/span><\/p>\nTruly sustainable wine from Domaine Bousquet<\/b><\/h5>\n
Domaine Bousquet<\/span><\/a> is a winery in Mendoza, Argentina that produces certified organic, vegan, sustainable, and fair trade wine. Our wines are ethically-produced, affordably priced, and easy to find both in Europe and in the United States.\u00a0<\/span><\/p>\nWe are dedicated to farming organically and improving our land\u2019s biodiversity. We run a water shortage program with treatment facilities.\u00a0<\/span><\/p>\nWe believe a healthy vineyard not only benefits the land itself but gives us the finest fruit to make our vibrant wine.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A closer look at what greenwashing is, how to identify it, and how to avoid it when purchasing wine. You\u2019re not imagining it \u2013 the natural foods selection at your local grocery store is getting bigger. Those social media advertisements promising sustainably-made clothing are gaining traction. The menu at your favorite restaurant is adding more […]<\/p>\n","protected":false},"author":1,"featured_media":6431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts\/6430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/comments?post=6430"}],"version-history":[{"count":0,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/posts\/6430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/media?parent=6430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/categories?post=6430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/domainebousquet.com\/en\/wp-json\/wp\/v2\/tags?post=6430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}