Barefoot’s Pride On Track {Even Without a Parade}

Continuing the brand’s longtime support of the LGBTQ+ community, Barefoot has launched a limited-edition Pride Packaging Collection. The collection of four unique designs on bottles of Barefoot Brut Rosé Champagne honors the strength and resilience of the LGBTQ+ community. A portion of the proceeds, up to $60,000, will benefit Free Mom Hugs, a non-profit working toward full affirmation and equality for all. In addition to educational programs, Free Mom Hugs annually embarks on its signature Free Mom Hugs Tour visiting cities and sites of historical significance to the LGBTQ+ community. This year, Barefoot will be a proud supporter as the tour becomes

19 Crimes Hooks Up With Snoop Dogg

19 Crimes, the first winery that used augmented reality to bring their labels to life, continues to disrupt the market, kicking off a partnership with popular entertainer Snoop Dogg named Snoop Cali Red. The line extension will cast a contemporary lens on 19 Crimes, a brand inspired by the convicts turned colonists that built Australia. John Wardley, Treasury Wine Estates vice president of marketing, noted, “Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity.”

Organic Wine Goes Inside The Box

On Earth Day 2020, America saw the introduction of not one but two new premium box wines made from organically grown grapes. The commitment of established brands to the bag-in-box format fit the Earth Day sentiment perfectly, and moving forward helps reinforce the notion that box wine is now mainstream in America.

Our Daily Wines, the #1 USDA certified organic wine in the U.S., released its popular Our Daily Cabernet Sauvignon in a convenient, eco-friendly 1.5L bag-in-box, joining the Our Daily Red Blend in the same format; SRP for both is $17.99. Our Daily wines are also vegan, gluten-free with no added preservatives and no detectible sulfites. Founded in 1989, Our Daily Wines has been committed to organic, environmentally-friendly practices for more than three decades. Ourdailywines.com

Meanwhile, Natural Origins arrived as part of an overarching “natural” strategy at Domaine Bousquet, Argentina’s leading organic winery. Natural Origins Malbec and Cabernet Sauvignon hit the shelves nationwide in April; Chardonnay and a Rosé are expected in time for summer. Though no vintage is on the box, fruit for the reds is from the 2019 harvest, while the Chardonnay and Rosé are fresh off the 2020 harvest. The colorful packaging features a Tree of Life and the 3L box fits comfortably on a retail shelf designed to hold an upright wine bottle. SRP $20. domainebousquet.com